SME Content writer as freelancer

SME Content writer  /  Insurance

1. Objective

The purpose of this SOW is to outline the fixed-scope engagement for rewriting and optimizing up to 50 web pages of content for a life insurance website. The content will be created by a Subject Matter Expert (SME) in the insurance domain to ensure clarity, compliance, user-friendliness, and search engine visibility.



2. Scope of Services

2.1 Content Coverage

· Rewrite or create content for 50 website pages, including: (page list will be provided by TECHVED)

o Life insurance product pages

o Informational and policy-related content

o Glossary and FAQ sections

o SEO-rich, content-heavy pages (e.g., investment, retirement, child plans, etc.)

2.2 Deliverables

· Professionally written and SEO-optimized content in conversational, compliant, and brand-aligned tone

· Each page to include:

o Headings and subheadings (SEO-aligned)

o Keywords placement

o SEO-optimized structure with keyword integration

o Metadata suggestions (title, description)

o FAQs (if applicable)

· Content formatted and delivered in structured templates (e.g., Word/Google Docs or CMS-ready format)



3. Assumptions

· Content source/reference will be existing website pages or provided documents

· SME will suggest re-structuring wherever required for clarity and flow.

· SEO keywords will be provided and placements must be provided by SME.